OUR STORY

ATH (ay - ti - eich n.) is the abbreviated version of "athlete."

Headquartered in Honolulu, Hawaii, the brand originated out of my three passions: Jiu Jitsu, surfing and lifting weights. After returning home from college, I couldn't find a sports nutrition company that used real ingredients and designed products for athletes like me, so I decided to make it myself.

At first I had no intention of creating an actual company. All I wanted was quality supplements to help me train. I ordered 50 pound bags of raw ingredients and mixed the first batch in the kitchen. To help pay for the ingredients, I took it to the gym to see if anyone wanted some. My training partners ate it up, literally. At the time (and still), supplements had a laundry list of artificial ingredients and left a bad after taste. My powders were different. They were made with three simple ingredients: protein, natural flavors, and a touch of natural sweeteners.

After selling out a few times, I realized we were on to something and figured it was time to get a legit manufacturer to package it for us. Our first purchase order was placed on a credit card. This forced us to create products that our customers actually wanted (we had to pay off our credit card) and ensured our growth was entirely crowd-funded. No venture capitalists, just a group of athletes and loyal customers who we considered family.

From our humble beginnings, we've grown across the nation to athletes who are looking for supplements made from real ingredients and a brand they could trust... and we're just getting started.


Stuart Kam
Founder

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Hear from our Customers

I’ve been searching for a pre workout that doesn’t cause me crash and get all jittery. I’ve been slowly buying ATH products here and there and after I got the Pre workout the proof is in the pudding with ATH, they know what stuff works especially before intense workouts and after. I’m never going to any other brand. ATH is where it’s at.

Marvin J.

All products aren't equal. I've tried almost everything from the top brands that everyone takes and compared not only taste but the natural results from these products are 2nd to none. I compete in Jiu-Jitsu and MMA and I can't go without these products to help me get through training and help me recover as well. If you're looking for products that are natural and can help your performance these are the ones for you. Again no to mention these taste amazing. Thank you ATH for Helping us athletes even out here on the mainland. 

Fernando V.